September 2018: Muscat, Oman: For motorists in the Sultanate of Oman, Sumitomo Tyres – the next-generation, premium-quality international tyre manufacturer with a prestigious 400-year-old Japanese heritage – are now available at Eint Automotive LLC locations and their authorised dealerships throughout the country.
Sumitomo Tyres available in Oman include Sumitomo HTR (High Technology Radials) performance tyres, and Enhance touring tyres for passenger cars. In addition to this, the Eint Automotive dealership offers Enhance and Encounter tyres for crossovers, SUVs and light trucks.
Headquartered in Kobe, Japan, and represented in 108 locations in 65 countries across the globe, and with manufacturing facilities in Brazil, South Africa, Turkey, China and Thailand, Sumitomo are a truly international brand, competing on the basis of product value and real world performance.
The company has been rated as one of the top ten tyre manufacturers in the world, and enjoys a well-earned reputation for innovative design and superior quality.
Now, in 2018, in the Sultanate of Oman, by standing firmly upon traditions of the past and focusing on the possibilities of the future, the company is set to continue creating unmatched tyre value and performance for both passenger car drivers and truck drivers – as well as business owners with an eye for safety, reliability, fuel-efficiency, and greater functionality for their transport fleets.
Sumitomo combines the highest grade materials with precision engineering, and highly innovative research and design initiatives – with the Sumitomo Tyres proving grounds being their test track facilities at Okayama, Asahikawa, and Nayoro in Japan.
Combined with the company’s over 400-year-old Japanese history and heritage, the result is a range of tyres that offer unmatched value for consumers by focusing on the possibilities of the future, while standing firmly upon traditions of the past.
The Sumitomo story follows that of the company’s founder, Masatomo Sumitomo, who insisted upon the principles of reliability and trust, and a set of beliefs that focused on integrity and sound management practices when he opened the original Sumitomo shop in Kyoto, Japan, over 400 years ago.
Sumitomo recognised that it takes spirit and substance to continually replenish a business – similar to the process of harnessing the flow of a stream. With this in mind, the Japanese igeta symbol was chosen to represent Sumitomo’s ideas as it literally translates as “well frame” – a crosshatch framework designed to access an underground spring or well.
