Muscat, Oman: An internationally recognized and accredited manufacturer of tires, Giti has developed many brands in the last 25 years and is considered to be one of the most promising brand globally. In a glittering ceremony on Monday, 9 October, 2017, Giti Tire brand was launched in Oman in association with their local partner Eint Automotive LLC. This joint venture by Giti and Eint brought together dealers, fleet customers and corporates from around the country to celebrate the brand launch and learn more about the new developments.
Eint Automotive, Giti Tire’s local partner has been handling the distribution of their well-known tire brand, Primewell. Over the last 4 years, Eint has ensured that Primewell creates a strong market for itself in Oman. Eventually it has risen as one of the leading preferred brands among customers.
“As the trusted partner of Giti Tire in Oman through the years, we will ensure that Giti brand tires receive the maximum exposure in the market. When quality products come together with an excellent service team and is followed up by information on the products and services consistently, the result is always exceptional,” said Raj Nair, Business Unit Head, Eint Automotive LLC -Tyre Division. “We were eagerly waiting for this event and the introduction of a range of world class tires from Giti. We are certain that the new Giti brand tires will set new benchmarks in the industry.”
Giti Tire introduced its company, products, and Giti brand in more detail, as well as provided an interactive session sharing the value benefits that its truck, bus and passenger tire offerings bring. Members of the company’s senior sales, marketing, and management teams will join the event, including Giti Tire International Sales and Marketing Executive Director, Chris Bloor, who flew in from the headquarters in Singapore, especially for this launch.
The announcement of Giti Tire’s introduction of the brand to the Oman market comes during an exciting time for the company in the region and globally. This summer, the company opened its new Middle East office in Dubai, and Giti Tire is also opened its new United States-based factory. This full production center will join its seven tire facilities in China and Indonesia, as well as high-tech R&D centers in Europe, North America, and Asia. In addition, it recently announced a new OEM partnership for the 2019 Volkswagen Passat to join its existing 200 passenger car and 400 truck and bus OEM models globally.
With many exciting activities planned, Giti Tire is confident in its strong partnership with Eint and the potential to continue its growth in Oman with its Giti brand passenger car, truck and bus tire lines.
Eint Automotive, a successful division of the WJ Towell Group has earned a significant amount of recognition in the market and established itself as an industry leader in the auto care aftermarket segment. They attribute their growing success to the years of industry experience along with a strong commitment to meet the dynamic needs of the market with utmost efficiency. Catering to the distribution of the most well-known international brands in tires, Eint Automotive has created an impressive name for itself. Giti Tire has therefore partnered with the best in the industry in Oman – Eint Automotive. Being a pioneer of change and setting new industry benchmarks Eint Automotive Tire division has played a significant focus on ensuring the division has the right mix of trained staff and fully equipped training room attached to the facility for periodic product training programs for customers, staff and technicians thereby always having ready a dynamic team of expert counter-sales staff and specially trained technicians who are skilled to use the latest technology tire service equipment.
ABOUT GITI TIRE
Giti Tire Group, (headquartered in Singapore) has roots in the tire business going back to 1951. Giti Tire operates seven manufacturing plants and produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide.
ABOUT EINT AUTOMOTIVE LLC
Eint Automotive LLC is a WJ Towell Group company founded in the year 2008. Started with two main business verticals namely Eint Tire Division and Eint Parts Lubes and Batteries Division, it has been growing steadily ever since. Eint has established a strong presence across the Sultanate with operations in Muscat, Barka, Sohar, Nizwa, Ibri, Sharqia, Salalah and stock holding at 3 locations. Its extensive tire portfolio includes TBR (Truck Bus Radials), OTR (Off TheRoad), LTB (Light Truck Bias), PCR (Passenger Car Radials) and the distribution of automotive aftermarket products like automotive and industrial lubricants, batteries and vehicle safety and warning products. All the products are sourced from highly reputed manufacturers to suit the requirements of quality conscious customers in the Sultanate at a reasonable price. The company offers back-up with support from trained executives in all strategic locations of the Sultanate to provide effective and timely after sales service.
